Media templates are used to standardize the format of any stories written for newspapers or other media outlets
Templates can help Councillors to make sure they are covering the important aspects of a story (e.g. context, opposing views, the Councillors' standpoint) and raise potential risks (e.g. the story being misrepresented by the media outlet or subsequently) that Councillors can then be taken into account and resolved if possible
Your communication department may be able to help provide an existing template or help you develop your own